What does an online investor know about online investment groups like E Trade? E Trade makes a lot of money from online advertising suggesting that online investors should turn over their 401 (k) plan to them. Their advertisement by email intimates that they are better qualified to manage your 401 (k) plan since they have better investment managers whose investment strategies can make your 401 (k) plan “work harder” for you. The online investor is cautioned about such generalized promises especially since their most valuable asset, their hard earned 401 (k) plan is being solicited.
Most investors online or not online know that the road to making riches in the stock market is not paved by glib undocumented promises from investment managers who stand to make a profit from their savings. Advertisements from E Trade by direct email marketing is urging online investors to take their 401 (k) plans out of the investment account that it is currently in and putting it into one of their IRA plans. The reason that online investors should do that is because E Trade has more stocks and other investments combined with their professional guidance investors to earn more for their 401 (k) fund with E Trade’s special Chartered Retirement Planning Counselor.
E Trade email advertising to investors with 401 (k) plans offers to help them to roll over into an E Trade IRA account speedily and with one of the Chartered Retirement Planning Counselors for assistance. Potential rollovers are also assured that one of their counselors can also contact the owner of the 401 (k) plan’s employers to make the rollover easier.
E Trade states that their IRA plans are the best online because they are the easiest to open and they offer new account owners the option of choosing their own stocks and mutual funds to invest from their recommendations or allowing their investment managers to manage their 401 (k) for them.
E Trade does not inform those investors who are looking to rollover their 401 (k) plans from their employers investment plans that some self directed IRAs have been wiped out through poor investment strategies or from investing in stocks and bonds that some trading houses like E Trade have suggested that disappeared from trading due to the company’s shutting down. Whether you are an online investor or not, your IRA is very important to you and simply because someone like E Trade volunteers to call your employer and effect a rollover to one of their IRA funds is not sufficient to guarantee you that your 401 (k) will be there when you retire.
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